(208) 670-8262
ABOUT US
Who Benefits?
We are an all volunteer group with all money raised by the local Twin Falls TETWP staying local. We started out by providing mammograms for those who had no insurance or high deductible insurance and we still do that. But thanks to the great support from the Magic Valley, we have expanded our giving to include the expensive procedure, Breast Cancer Diagnostic Examination, which is the next step if a mammogram reveals anything suspicious.
We also contribute to the St. Luke's emergency Breast Cancer Fund, which helps with the expenses incurred by those going through Breast Cancer Treatment. We have also been able to fund training for a much needed Lymphedema Therapist.
We also have funds setup at Gem State Infusion, Family Health Services, and Innovative Medical Imaging.
If you are planning a fundraiser and would like to donate to your local TETWP we would appreciate it. If you would like further information about us or would like to contribute please contact: Mandy Ash, President Twin Falls Tough Enough To Wear Pink 208-308-9978 tftetwp@gmail.com
Are You Tough Enough To Wear Pink?
Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor Terry Wheatley in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA) Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Wrangler is the title sponsor of Tough Enough To Wear Pink. Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised over $12 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.
How It All Began
The Story of Tough Enough to Wear Pink – Magic Valley
Tough Enough to Wear Pink – Magic Valley began with a simple but powerful idea: to support those affected by breast cancer right here in our community. In 2006, a spaghetti feed organized by Bonnie Seaman and the
Twin Falls County Fair & Rodeo marked the start of what would become a heartfelt local movement. Inspired by loved ones battling breast cancer, Bonnie and the Fairgrounds team hosted the event under the Fair's nonprofit umbrella for several years.
Due to her own health challenges, Bonnie eventually passed the torch to Stan and Pat Mai, who continued the tradition with dedication and compassion until their own retirements. In January 2017, Amanda (Mandy) Ash
stepped in as President to carry the mission forward.
In 2018, the team took a major step by officially forming their own nonprofit organization. They elected officers and created a formal board of directors. Lyn Orsland became Vice President, Liz Hall was named Secretary, and the foundation for a stronger, more sustainable future was laid.
Thanks to the unwavering commitment of volunteers and the generous support of the community, Tough Enough to Wear Pink has grown tremendously. In 2017, the organization raised $48,223.13—by 2024, that number had grown to over $147,000!
What sets us apart is that we’ve never lost sight of our roots. Every member is a volunteer. No one is paid, and we work tirelessly to ensure that as much as possible goes directly back into the community. We rely on donated goods and services to maximize our impact and continue helping those who need it most.
Our local chapter keeps control of all funds raised, which means it stays local!
Tough Enough to Wear Pink – Magic Valley is more than an event. It’s a community-driven legacy of love, hope, and action, and we’re just getting started.
How It All Began
In 2004, Terry was looking forward to attending the Wrangler National Finals Rodeo in Las Vegas as she had for many years. Her son Wade Wheatley was a consistent WNFR finalist in team roping (header) and her husband Jim had been a six-time WNFR team roping qualifier himself. Terry was a senior executive at a major wine company sponsoring the WNFR telecast.
But Terry had recently undergone breast cancer surgery and, although things looked positive, it was on her mind. She had lost her grandmother to breast cancer, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.
“It seemed as if everyone I knew was affected” recalls Terry. “I felt a very strong need to somehow take action.”
Terry realized from her own situation that early diagnosis and treatment was key to a successful outcome. She toyed with some ideas to rally the rodeo and western community to get that message across. And then the big one hit. What if, on one night of rodeo’s greatest spectacle, the competitors could be convinced to wear pink shirts? Not a color normally associated with rugged events such as bull riding and steer wrestling, but that was the point. That was how to make a statement. Broadcast on national television, no less. All she had to do was make it happen. In three weeks.
Meet the Board of Directors
Mandy Ash, CPA
Amanda Ash is deeply passionate about giving back to her community and making a difference in the lives of others. As President of Tough Enough to Wear Pink Twin Falls since 2017, she has been dedicated to raising awareness and supporting those affected by breast cancer. She also joined the board of the Idaho Pediatric Cancer Coalition in 2025 to spread her knowledge and dedication to more of the community.
Her love for helping others shines brightest during the holiday season when she leads the Giltner Adopt a Family Christmas Program. Seeing the joy on children’s faces when they receive their gifts is one of her most cherished moments each year.
When she’s not volunteering or organizing community initiatives, Amanda enjoys spending quality time with her four children and one grandchild. She also loves tackling DIY projects that bring value and creativity to her home and curling up with a good book whenever she gets the chance.
Amanda’s professional life reflects that same dedication. As Corporate Controller at Giltner Companies since 2005, she oversees payroll, accounting, and financial reporting while providing strategic insight to leadership. Her work helps drive financial stability and growth, all while supporting the company’s values of integrity and reliability.
Amanda believes that small acts of kindness can create lasting impacts and is always looking for ways to uplift her community.
President
Lyn Orsland
Lyn Orsland has been a dedicated advocate for her community, serving as Vice President of Tough Enough to Wear Pink Twin Falls since 2017. Passionate about supporting those affected by breast cancer, she plays a vital role in fundraising and outreach efforts to make a lasting impact.
Outside of work and volunteer efforts, she enjoys her doggies, watching NASCAR, listening to audiobooks, and spending time with her growing family—including her four children, twelve grandchildren, and one great-granddaughter.
During the day, Lyn works in accounting at Family Health Services, where she brings her expertise and commitment to helping others.
Lyn believes in the power of community and the importance of giving back, always striving to make a difference in the lives of those around her.
Vice President
Liz Hall
Liz Hall brings passion, dedication, and a deep sense of community to her role as the Community Outreach and Event Coordinator at Clarity Credit Union. Having spent most of her life in the Magic Valley, Liz has built strong relationships and developed a profound understanding of the local community’s needs and values.
Though she and her family recently relocated to the Boise area, Liz’s ties to the Magic Valley remain strong. She thrives on being involved and serving wherever she can. Her impressive history of community engagement includes serving as a Twin Falls Area Chamber Ambassador, where she held various executive committee positions and served on the board of directors.
Liz is passionate about helping others, fostering inclusivity, and making a positive impact. Whether through her work or volunteer efforts, she is always striving to uplift those around her.
When she’s not working, Liz enjoys spending time with her husband and their four wonderful, energetic children. She loves golfing, especially in fundraising tournaments, and relaxing with her closest friends. A devoted fan of Mexican food and an admitted hater of folding laundry, Liz’s vibrant personality and commitment to service make her a cherished member of every community she touches.
Secretary
Yeimi Magana
Yeimi has been a passionate advocate for Tough Enough to Wear Pink long before she officially joined the board. As a stage 3 breast cancer survivor, she understands firsthand the power of strength, resilience, and community. Her personal journey inspired her to get involved with the organization, ensuring that other women facing breast cancer feel supported, empowered, and never alone in their fight.
Beyond her advocacy work, Yeimi is a talented photographer who finds joy in capturing life’s most beautiful moments. Through her business, Trinidad Photography, she specializes in scenic landscapes, candid portraits, and the natural beauty of the world around her.
When she’s not behind the camera, Yeimi is a dedicated mother to her incredible son and loves embarking on new adventures with her fiancé—whether that’s hiking Idaho’s breathtaking trails or discovering hidden gems in the Magic Valley.
In her professional life, Yeimi brings empathy and insight to her role as an HR professional at Chobani, where she is committed to fostering a positive and inclusive workplace culture.
Yeimi believes in the power of connection, creativity, and compassion, and she continues to use her experiences to uplift and inspire those around her.
Board Member
Lacey Loughmiller
Lacey joined the Tough Enough to Wear Pink Twin Falls committee in 2016 and has been a dedicated board member since 2018.
Breast cancer awareness is incredibly close to her heart, as she has lost some amazing women in her life to the disease. In 2008, she experienced her own scare when doctors discovered a benign intraductal papilloma in her left breast—an experience that deepened her passion for raising awareness and supporting others.
Born and raised in Richfield, Idaho, Lacey continues to call it home. She works as an ESL/SPED paraprofessional for the Shoshone School District and is also the proud owner of Lacey’s Sweet Creations, where she shares her love for baking.
Lacey has been happily married for almost 24 years and cherishes time with her two great kids and soon-to-be daughter-in-law.
Board Member
Arlene Pierce
Arlene has been a part of Tough Enough to Wear Pink longer than anyone else, bringing years of dedication, heart, and consistency to the mission. Her passion for volunteering and love for her community shine through in everything she does.
By day, Arlene works at St. Luke’s Imaging, where she plays a vital role in administering mammograms and guiding patients through the screening process and next steps. Her professional expertise and compassionate care make her an invaluable support system for those navigating breast health.
Arlene is a vital member of the nonprofit, always showing up, lending a hand, and offering steady leadership behind the scenes.
Outside of her volunteer and professional life, she enjoys spending time with her husband, two children and grandson, who are her greatest joys.
