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Get Your Pink Gear

You can purchase Tough Enough to Wear Pink products from our participating partners or participating retailers and consider volunteering at your local Tough Enough to Wear Pink event. To find a Tough Enough To Wear Pink event near you, please visit our Rodeo & Event Calendar.

Online locations to purchase Tough Enough to Wear Pink products:

The Tough Enough Store

Montana Silversmiths

Professional’s Choice

Weaver Leather



How It All Began

In 2004, Terry was looking forward to attending the Wrangler National Finals Rodeo in Las Vegas as she had for many years. Her son Wade Wheatley was a consistent WNFR finalist in team roping (header) and her husband Jim had been a six-time WNFR team roping qualifier himself. Terry was a senior executive at a major wine company sponsoring the WNFR telecast.

But Terry had recently undergone breast cancer surgery and, although things looked positive, it was on her mind. She had lost her grandmother to breast cancer, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.

“It seemed as if everyone I knew was affected” recalls Terry. “I felt a very strong need to somehow take action.”

Terry realized from her own situation that early diagnosis and treatment was key to a successful outcome. She toyed with some ideas to rally the rodeo and western community to get that message across. And then the big one hit. What if, on one night of rodeo’s greatest spectacle, the competitors could be convinced to wear pink shirts? Not a color normally associated with rugged events such as bull riding and steer wrestling, but that was the point. That was how to make a statement. Broadcast on national television, no less. All she had to do was make it happen. In three weeks.

Participate in Tough Enough To Wear Pink Events!

Each year, Twin Falls Tough Enough to Wear Pink hosts and/or participates in several events. We raise funds, have fun, laugh, cry, and inspire the community by spreading the message of hope and support across southern Idaho.

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